We frequently have customers who are looking for ways to stay ahead of the competition. When our customers hear the buzz word "social media" their minds often go straight to Facebook. Although as we've heard from a few sources, the "800 lb Gorilla" is definately Facebook. But in all honesty there is much more to "social media" than just Facebook.
One of the new trends that Impulse Creative's noticing that "location based" also known as geo-location social media is emerging.

Basically utilizing Social Media Platforms such as Facebook Places & Foursquare people can post where they are and offer suggestions (foursquare) where & what to eat. Although some people don't like this "invasion of privacy", this creates an additional opportunity for businesses to get in front of their potential customers. One of the main way's to leverage users is to offer "deals" or coupons for checking in to a location. This can translate into Additional "likes" for your business facebook page and increase awareness about your company, product, or brand.
Visit Schnappers Hots on Sanibel and Check in via Facebook!

Read the rest of the post and see an example by going to How (and WHY) to get people to "check in" to your business!?